The government will be pressured to implement the new rules against e-commerce companies immediately

MUMBAI: As the Ministry of Consumer Affairs is studying the views provided by stakeholders on each and every provision of the draft Consumer Protection (e-commerce) rules, members of the Confederation of All India Traders (CATE) have filed a lawsuit against major e-commerce companies from October 12. Hallaball has announced a nationwide campaign on e-commerce and will put pressure on the government to implement the new rules immediately.

Some of the amendments, including irregular flash sales and mis-selling and appointment of Chief Compliance Officer, are covered in the draft Consumer Protection (E-Commerce) Rules 2020. The government had sought views on the draft by July 31.

Opinions sought from stakeholders are currently under scrutiny, government sources said.

However, the government has not announced when the new rules will be implemented.

The e-commerce companies operating in India with foreign funds for the last three years have been violating the law and will launch a campaign to put pressure on the government to enforce new rules against the way the business is being taken over. Keit chairman Praveen Khandelwal said in a statement.

In this context, a special meeting will be held in Delhi on September 8 in which a special plan will be prepared to make this campaign reach across the country. E-commerce companies have adversely affected the country's retail trade.