Business houses claim that digital sales have helped them survive in Corona

Mumbai, Ta. 25 December 2020, Friday

In the Corona era, small businesses believe that digital sales have helped keep businesses afloat. This was found in a survey conducted by Crisil.

The rating agency had conducted a survey of six companies with a turnover of less than Rs 3 crore. About 50 per cent of these companies were in the manufacturing sector, according to a report.

The manufacturing sector has seen a significant increase in online sales of gems and jewelery and textiles. Due to the Corona, a complete lockdown in the country for almost two months, companies began to use the online medium for sale. Online sales have helped companies survive and thrive in epidemics.

Of the surveyed micro and small enterprises, 4% were the first to sell Corona online. After Koro, the figure has risen to 5 per cent in small enterprises and 5 per cent in micro-enterprises.

Despite some limitations, micro-enterprises have not lagged behind relatively large enterprises in accepting digital, the report said.