Sales through e-commerce increased 36 percent in the December quarter

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Mumbai, Ta. 10 February 2021, Wednesday

Sales volume through e-commerce increased by 3% in the last quarter of 2020, i.e. December quarter. The Personal Care, Beauty and Wellness segment saw the highest sales growth, according to a report.

During the October-December quarter, the personal care, beauty and wellness and FMCG segments saw year-on-year growth of 3% and 3%, respectively, according to a report.

The second and third tier cities have seen a 20 per cent increase in sales volume and value addition through e-commerce in the country, the news agency PTI quoted the report as saying.

The volume of sales on popular e-commerce websites has increased by 3% in the December quarter of 2020 compared to 2016. The Corona era has seen a huge increase in online shopping through e-commerce.

The lockdown imposed by Corona has resulted in a sweeping shift in consumer shopping practices as well as an increase in online platforms.

The average order value of electronic goods increased by 12 per cent in the December quarter, while sales volume grew by 4 per cent, the report said. In addition, the highest volume is seen in the fashion and accessories segment.


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