17 per cent growth in e-commerce order volume in June

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Mumbai, Ta. 21 August 2020, Friday

Amid the Corona effect, e-commerce order volume grew by 12 per cent year-on-year in June. Lockdowns, limited availability issues and the risk of infection have led to a change in consumer purchasing patterns, which is benefiting the e-commerce sector.

Amidst the impact of the corona, consumer buying patterns have changed and sales in health and pharma, fast moving consumer goods (FMCG) and agriculture have risen sharply. The number of first-time shoppers online has also increased.

The e-commerce industry in India has been gaining momentum since the beginning of the current year when the world is in the throes of Corona, a report said.

However, the report claims that e-commerce returns have seen a decline in operations since the lockdown. The decline in returns has been due to new safety standards and increased demand for essential products. Return on essential products is usually low. The report also notes that e-commerce companies are focusing more on small and medium-sized cities than large ones.


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