Improving the mood of the consumer amid the severe condition of the corona

Mumbai, Ta. 18 August 2020, Tuesday

Despite the deteriorating situation due to Kovid-12, the mood of consumers in the country is improving modestly. The majority of consumers feel that it is time to resume their activities with precautionary measures, a survey report said.

Between July 20 and August 4, the survey was conducted in various cities and towns across the country and was attended by 3,000 consumers. Consumers in the country, especially low-income citizens of small towns, are looking to get back to work.

In the next six months, their income will be lower than the previous level of KOVID-12, said 3%. In a survey conducted in May, 6 per cent people expressed concern that their incomes would remain low.

The mindset is also improving in terms of spending. Routine activities are also on the rise. 9% of consumers said they were going out for work. 9% also said that they were going to visit their friends. In the May survey, the figures were 18 per cent and 10 per cent, respectively.

Most of the consumers who took part in the survey said that their activities have not yet reached the pre-Corona level.

The pace of improvement in small towns has been much faster than in metro cities. Revival rates have been high in secondary and small towns. The survey also found that the number of online shoppers has increased by 20 per cent in the last four months.