Today, exchanging roses will be expensive on Valentine's Day

Mumbai, Ta. 13 February 2020, Thursday

Expressing love by exchanging roses on Valentine's Day tomorrow can be costly for loved ones. Because the prices of roses this year are speaking at a high of 5-7%. The supply of roses has not been sufficient to meet the demand, and prices of it have increased, local market sources said.

The heavy rainfall in the monsoon last year has caused severe damage to plants in rose-growing areas like Pune in Maharashtra and Bengaluru in Kolhapur and Karnataka. The prices of one rose in this year are going up from Rs 5 to 5 in comparison to last year's rupees 1 to 5, "said a Pune-based farmer, exporter and wholesaler in Gulab.

Retailers who were selling roses last year at a price of Rs 5 to 9 are charging Rs 8 to Rs 20 this year. Demand for Indian roses from abroad has also increased. Demand for Indian roses comes from countries including Europe and the United States.

Exporters have already finished exporting roses within this timeframe but exporters are worried that they will not be able to do aggressive trading abroad.

The Mahatma Gandhi National Rural Employment Guarantee Act (in which the minimum number of days for employment has been fixed) is facing labor shortages. Field workers were not available in sufficient quantities despite the high wages offered, which led to a large number of consignments being sent abroad, said a flower exporter.

The central government has also reduced the export subsidy from seven percent to five percent. Due to competition in overseas markets, there is no increase in returns against export of flowers from India.

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