E-commerce companies have raised Rs. 65,000 crore business

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Mumbai: During the festive season, e-commerce companies in India, including Amazon and Flipkart, have seen blockbuster festive season sales of about ૨ 2.5 billion (approximately Rs 5,000 crore), an increase of 6 per cent year-on-year.

According to analysts, more people are flocking to online shopping this year than last year after the Corona epidemic. Prior to the Corona epidemic, the festive season saw sales of ૫ 3 billion during the festive season in 2016 and ૫ 4.5 billion in 2020.

According to a report on the consulting firm's e-commerce festive season, the year 2021 saw the largest ever festive sales of brands through online channels in India with a gross merchandise value (GMV) of 4.5 billion. Of course, experts predicted વેચાણ 4.5 billion in sales during the festive season. Over the last five years, India has been witnessing rapid growth in online sales during festivals

"Mobile is becoming the best-selling product category during this time, with more than one-third of the total GMV, following a number of new launches and simpler payment options," the report said. Sales of fashion items through online channels have doubled this year due to consumer desire to buy new clothes and new innovative business models for shoppers in Tier-2 cities. The home furnishing, home decor, furnishings and other electronics segments have also seen slower growth.

This time, despite the increase in both online GMV and the number of buyers, the GMV per user is Rs. 2,50 to Rs. 5,050 as the share of relatively low-cost items such as fashion products in the overall GMV has increased.

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