Producers expect sales of summer products to be record high this year

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MUMBAI: With corona cases declining and most of the states in the country deregulating, manufacturers of summer products such as freezers, coolers, ACs, ice cream etc. are expected to see a sharp increase in sales this summer after a gap of two years.

Based on these assumptions, companies are increasing production. Manufacturers are increasing production and bringing Corona back to earlier levels.

Manufacturers' capacity utilization has increased to 5 to 6 per cent in the current month against 30 to 40 per cent of production due to Omicron and is expected to be operational at full capacity next month. Production will accelerate as it grows, said the head of the sales department of the company which manufactures ACs and freezers.

Demand for AC-freeze has been weak for the past two years due to Corona-like regulatory conditions and the impact on consumer income. "The situation is changing now and we expect this summer to be very busy," he said.

The wedding season has also been sluggish in the last two years, affecting sales of soft drinks and ice cream. However, there are signs that the summer wedding season is in full swing this year, which could push demand for cold drinks and ice cream even higher than in 2015, a spokesman for the soft drinks company said.

One analyst said that it would not be a surprise to see record sales of summer products in 205.

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