The combined brand value of Indian companies crosses $100 billion

NEW DELHI: According to Interbrand, a global brand consultancy firm, the overall brand value of Indian companies has increased significantly, from Rs. 83,1005.7 crores (100 billion dollars) has crossed. The spike has increased by 167 percent over the past decade, the company said in its report on India's Top 50 Most Valuable Brands. Tata Consultancy Services (TCS) Rs. 10,9576 crore tops the list with a brand value, which is up 153 percent over the past decade.

Reliance Industries Rs. 65,320.8 crore with a brand value of Rs. 65,320.8 crore, which is a 121 percent increase over the past decade.

The third position was taken by IT services player Infosys, which saw its brand value grow by 197 percent over the last decade to Rs. 53,323.8 crores.

The report states that the top three brands alone account for 46 percent of the total value of the top ten brands. Additionally, the top five brands collectively contribute 40 percent to the overall value of the table. This year marks a historic moment, as three technology brands make it to the top five for the first time in over a decade. The top ten brands achieved significant scores in three of Interbrand's brand strength factors.

Gonzalo Brujo, Global CEO, Interbrand, This year's list reflects the significant growth and evolution of the Indian brand landscape. Crossing the 100 billion US dollar mark in total brand value is a commendable achievement and demonstrates the viability and capability of Indian companies.

The total brand value of the top ten brands, which is Rs. 4,949,92 crore, surpassing the combined value of the remaining 40 brands in the list, which stood at Rs. 3,360,13 crores.

Examining the fastest growing sectors over the last ten years, FMCG shows an impressive compound annual growth rate of 25 percent, followed by home building and infrastructure at 17 percent and technology at 14 percent.

The exceptional performance of the top ten brands, particularly in the factors of direction, consistency and trust in brand strength, underlines their strategic focus and ability to build lasting connections. With total brand value exceeding the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management.

The report also revealed that the technology sector has overtaken diversified industries as the leading contributor to the total value of brands. The technology sector's contribution to the total brand value table for 2023 was 31 percent, up from 21 percent in 2014. Similarly, the value of diversified players in the total brand value table declined to 21 percent in 2023 from 34 percent a decade ago.