Epidemic: FMCG companies are scrambling to launch new products

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New delhi date. 23 September 2020, Wednesday

Following the Corona epidemic, the country's FMCG / packaged goods companies have seen a steady decline in the launch of new products to combat the epidemic.

According to a survey conducted by market analysts, after the announcement of lockdown in the last phase of March last year following the outbreak of Corona epidemic, during the five months from April to August, companies in the sector have been considering various products including immunosuppressive products. Has put in the usual rush to do.

Juices, milk and ice cream have also been introduced by companies in the sector to enhance immunity. So some companies also spent a lot of money on research to introduce innovative products.

About 50 new products have been launched in various sectors during the last five months by the country's leading packaged food company. In the last full year, the company had launched about 50 products.

The company, which manufactures other pesticides, including sanitizers, has doubled production capacity to meet demand for new products.


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