Buckle Up India... Buckle Up India

Buckle Up India... Buckle Up India

After Cyrus Mistry's death in an accident, the government is getting stricter against car makers. It has been ordered to make the system mandatory to sound an alarm if the occupants of the back seat do not fasten their belts. The Ministry of Road Transport and Highways has also issued a notification inviting public opinion. The last date for sending it is October 5. Cyrus Mistry was sitting on the back seat and was not wearing a seat belt. Every four minutes a person dies in an accident in India. India is the fourth largest car market in the world. Here seat belts are mandatory for front seat occupants but rear seat occupants rarely wear seat belts. From the case of Cyrus Mistry, people have learned so much that seat belt should be worn even if sitting at the back. People sitting in the back are now wearing seat belts. After the death of Cyrus Mistry in a car accident, the country's auto industry has become more alert. The car industry has started a campaign called Buckle Up India...Buckle Up India. This is a campaign to make people pay attention to seat belts before starting their cars.

Beauty Queen vs. Biotech Queen

Nayika founder Falguni Nair has become the richest among women who came forward independently. Falguni, the 59-year-old master of beauty products, has this time taken the number one spot by dethroning 69-year-old Kiran Majmudar Shaw, known as the biotech queen. This is called the war of biotech queens against beauty queens in the corporate world. This year there are 55 women in the list compared to 13 women in the list ten years ago. Online retailer heroine Falguni Nair is gaining global fame.

Kirti pushes Sonan's luck

Kirti Sonan entered Bollywood with the film Heropanti. People loved the film but Tiger Shroff took the throne and people loved watching his fight scenes. Fame could not shine in this film. Now after eight years it is being seen again. Her name has started reaching the top in the list of female stars of Bollywood. This year seems to be lucky for Kirti Sonan. For the film Mimi, he is getting awards from all directions like Filmfare and IIFA awards.

Incomparable demand in advertisements

Many products are eager to use celebrity faces. Crores of rupees are spent on public information. Consumer product companies are marketing their products using the faces of well-known celebrities. Celebrities can be divided into three categories. A grade includes Bollywood, star cricketers and models. B grade includes Bollywood heroines who have appeared in a hit film or TV serials. The main characters of serials like Anupama are in high demand. C grade includes heroines who can perform, faces who are cast in a film, faces who are not in demand in Bollywood, etc.

Special agencies act as live wire agents between the consumer product and the faces appearing in the advertisements. The public information market for consumer products has been very slow. The faces of Bollywood films who once fetched huge sums of money have been replaced by the faces of South films. The cast-off heroines of Bollywood earn income by appearing in advertisements that can be called ordinary as a doorbell. The fact is that the field of advertising also becomes a source of income for the cast artists.

But the government has now asked to pull the reins and set limits. The government has said that if we want to avoid penal action, it is necessary to get the approval of that account first. Guide lines of Central Consumer Protection Authority-2022 have to be followed. Sentl Consumer Authority has released it. The guidelines have clearly stated that the product for which you are advertising must also be noted and reported to the authorities.

Free food grains scheme of Govt

Modi government's free food grain scheme was a boon for the poor. But now its fate lies in the hands of Prime Minister Modi. In this scheme with a cost of 44 billion dollars, five kilos of wheat or rice were given to the poor every month. 800 million Indians are getting its benefit from April 2022. This scheme was started to help people during the Corona period. The Finance Minister is not in favor of this scheme going forward as it is increasing the burden on the economy. Some ministers say that this scheme should be continued till the Diwali festivities. If this scheme is discontinued, it may have an impact on voting. All eyes are on Modi's decision.