A brand name determines the success or failure of something
- In the family feud of the industry, the new generation has been fighting for decades to name the brand after itself. The history of industries in India is through family merchants or businessmen. Businesses that started decades or centuries ago split when they fell into the hands of a new generation. In some cases after the split there is a quarrel for the brand created by the next generation. Sometimes the matter is settled through mediation and sometimes the quarrel reaches the court. Currently running between the 12 year old Kirloskar group and the 5 year old hero group. In both cases, the family members are fighting in the court. This is not the first case in India's corporate history, it may not be the last! It is important to understand what a brand is before we learn more about controversy. Philip Kotler, who has been in the marketing field for almost six decades and is considered as the father of marketing in the world, says, Who makes this based on name, word, symbol....