Increase in car sales during the festive season when rural demand is high

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Mumbai, Ta. Thursday, November 26, 2020

During the recently concluded festive season, car demand in the country increased by 10 to 15 per cent. Sources from The Federation of Automobile Dealers Associations said demand for new cars was higher in rural areas than in urban areas.

This year, the festive season started from Onam on October 16 and ended with Diwali on November 15.

The level of inquiries and bookings is high even after Diwali and the trend is expected to continue till December, sources said. The good monsoon has resulted in an increase in rural incomes with high crop yields which has led to an increase in demand for vehicles in the area.

Although it will take some time for the exact figures to be received, preliminary figures indicate high demand in rural areas. Farmers' incomes are growing significantly as the government raises support prices.

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