The increase in offline sales of smart phones will put a brake on online selling

Ahmedabad: Smartphone online sales market is seeing an improvement in the second quarter of the calendar year ahead of the festive season. However, analysts say that smartphone sales through e-commerce in 2023 will not be as high as last year. One of the major reasons for the increase in offline sales is that mobile companies are expanding their reach in stores across the country. This will reduce the share of online sales this year.

Analysts said, this time the share of online sales of smartphones will decrease compared to offline during the festive season. All online brands are also now focusing on expanding their reach to offline stores.

Lack of restrictions in offline stores as well as discounts similar to online have increased offline demand. While shopping at the store, the customer can examine the product thoroughly Apart from consumer demand, there has also been a structural shift in brands focusing on online sales.

According to the International Data Corporation, shipments fell 16 percent to 31 million units in the first quarter of calendar year 2023 compared to the previous year. This is the lowest quarterly shipment in the last four years.

Even as inflation eased to a two-year low in May, original equipment manufacturers saw their sales decline during the first quarter. This has improved the level of storage.