52 billion dollar weddings lavish season

- With the end of Dev Diwali and Chaturmas, the booming marriage season for the business sector will begin, driving up inflation.

- Every marriage is accompanied by Sangeet Mehendi Ceremony, Sangeet Sandhya, Wedding Day and then reception etc. In which a special package of honeymoon planning is also included. Marriage planners have made it a very profitable business.

- Retail Association of India states that during the marriage season there is an increase of 11 percent in sales of gold jewellery, clothes, groceries, food grains etc. It is said that both wearing gold and donating it in marriage are considered auspicious.

A week later is Dev Diwali. With the completion of Diwali and Chaturmas, the booming marriage season for the business sector will begin. Marriage season means business of billions. In which people from gold and silver merchants, from clothes and flowers to car decoration to photographers get the whole year's earnings. According to an estimate, the marriage season in India is believed to be worth fifty two billion dollars.

Those who are planning marriages are never expensive. Those who talk about frugality in marriage are called Junwani here. Every marriage is accompanied by Sangeet Mehendi Ceremony, Sangeet Sandhya, Wedding Day and then reception etc. In which a special package of honeymoon planning is also included. Marriage planners have made it a very profitable business. The marriage season that comes about three times a year has given many new business opportunities. In which matrimonial agencies also come.

A distance wedding is made to look like a paradise. Where material pleasures are created in the wake of Dagle.

It is said that not a single banquet or marriage hall is empty in Gujarat. From beauty parlors to flower arrangers, there is a waiting list. Among the invitees, the cost of inviting celebrities has skyrocketed. The arrangements are made by the marriage planner. In every marriage, the caterers have been given a three-course menu for breakfast and dinner. While tea-breakfast and soft drinks have been instructed to circulate continuously.

Different types of hard drinks are kept separately in states other than Gujarat. Hookah bars, dance bars, etc. are becoming common in wedding halls of big houses. Each of these issues is related to business. Somewhere music evenings are organized and some where dance programs are organized at night. A wedding is an event that involves business people from the top to the bottom. For example, from gold and silver trading, security or cleaning people also come.

The marriage season starting from 27th will last till the end of March 2024. The shopping for the wedding season started last Dussehra and the booking of halls and caterers etc. has also been done eight months in advance. The banquet halls for the last wake up for the wedding are also full. Drone bookings for wedding photography and security are also done months in advance.

Every work related to marriage, from marriage planning to bridal showers, is entrusted to the marriage planner instead of being decided together with the family. A marriage planner earns money for planning from start to finish. Photography also has special packages ranging from pre-wedding photoshoots, during weddings and bridal showers. A separate package is also taken for flying the drone in the wedding hall.

Kankotri has also become a special feature in weddings. Social networks are also widely used in it. As soon as the marriage is fixed, the date of marriage is sent to the friends and relatives and they are requested not to go out of the village on those days and to note the dates in the diary. Then a separate program is kept for writing Kankotri. Along with the kankotri, a gift like a tea coin is placed.

Some kankotris are made worthy of keeping forever. Some people create themed kankotri like environment, crypto currency etc. Live marriages are arranged on Facebook for people living abroad.

Kankotri is then also sent on WhatsApp and also given in person. The work which is taken up by the elders of the house. This is often combined with event management. Kankotri has more than four invitations. It contains cards for mehndi, sangeet sandhya, wedding and reception.

According to the Retail Association of India, sales of gold jewellery, clothes, groceries, food grains etc. increase by 11 percent during the marriage season. It is said that both wearing gold and donating it in marriage are considered auspicious.

India is the second gold consuming country in the world. According to a report, there is an annual demand of 800 tonnes of gold in India, out of which 300 tonnes are sold only during the marriage season.

More gold than branded gold shops Locally, family-run gold shops tend to sell more jewellery. Due to the growing number of upper middle class in India, marriages are celebrated in grand style. People with high net worth are creating their identity as rich by making marriage a grand show business.

Weddings of children of corporate firms and politicians are seen there at the top. There is also an arrangement of refreshments so that people do not get tired or bored while standing in the line to congratulate the newlyweds.

As people have become more affluent they are reflecting it through lavish weddings. What is trending in social media and Bollywood movies is more seen in weddings and planning is done accordingly.

Unfortunately, seeing the weddings of the wealthy, the middle class has also started spending more on weddings, due to which their condition has become sick if not dead.

Seeing lavish weddings, everyone thinks that where is the inflation?

- Season of mass weddings too...

Amidst the lavish and expensive weddings, the concept of group weddings should not be forgotten. Groups are also held on a large scale during the marriage season. A wealthy caste has made it a rule that everyone marries in a group so that everyone in the caste feels financially equal. The planning of marriage planners in the group is intense. In weddings on the same night, 300-400 people have dinner and they have to be protected. While in mass weddings more than one lakh people eat and are saved. It is surprising that gifts are more common in group weddings than in ordinary weddings. The newlyweds get a truck full of gifts. Karthik Nirmal, the manager of Shubham Hall near Astodia in Ahmedabad, who conducts marriages in a way that the middle class can afford, said that we have two Cholis who can get married at the same time. It is packed until next month. In short, we can get married there even for Rs 6,500 and there are also those who spend 65 lakhs on marriage.