Artificial intelligence in advertising requires permission
- The white paper listed six risks associated with the use of AI in the advertising industry It will be mandatory for advertisers using generative artificial intelligence (AI) as input to generate bound licenses and permissions. Advertising Standards Bureau of India issued this directive. In a white paper published titled Generative AI and Advertising, the Advertising Standards Bureau said that if any technology is used to create content, prior permission will be required for commercial use. This white paper outlines six risks associated with the use of AI in the advertising industry. Apart from this, it also mentions the statutory provisions under which the violation is prosecuted. The biggest risk is related to the copyright rights of a piece of content. AI uses things that are already available on the Internet. AI is picking up this content and providing it with its own interpretation. In such a situation, the question arises whether there may be any legal or copyright related r